Imposter Syndrome is defined as feeling a “fraud” or fearing that you are going to be found out.
I help advertising agencies improve staff retention and reduce recruitment costs by minimizing the damage caused by Imposter Syndrome to wellbeing and career progression.
Does this sound familiar?
- Your newly promoted Senior Account Director has turned into a toxic micro manager and the team below can’t handle the stress.
- Your Business Director is a people pleaser and isn’t setting boundaries for the client, so the team are over-worked
- Your junior creatives are floundering and feel overwhelmed yet won’t ask for training or support because they feel it makes them look incompetent.
- Your account handling team hide behind their computers instead of getting on the phone to clients or having face to face conversations with other team members.
These issues will either drive some of your superstars onto the market or lead to burnout both of which can prove a huge financial cost to you in terms of recruitment and replacement. Equally if staff are absent through stress then you either have the costs of freelance replacements or risk placing increased pressure on the rest of the team who may search for a job elsewhere or succumb to burnout.
I understand the problems you need to solve but don’t have time to fix!
I can help your staff:
Raise self-awareness to recognise existing behaviour
Overcome limiting beliefs, perceptions and attitudes
Build inner confidence
Implement behavioural change
What are the benefits of working with me?
I have over 20 years’ experience of talking daily to the heads of department and employees of large international advertising agencies and independent hotshops through my previous experience as a recruitment consultant. This has given me a unique insight into the dynamics of the advertising world and an understanding of what your staff want from their career.
It’s not all about money.
I have seen first-hand how Imposter Syndrome seems to thrive in the industry and is a root cause of the majority of people leaving their current agency. I use my expertise as a coach to work with agencies on minimizing its negative impact on staff retention and leading to reduced recruitment costs.
Why should you work with me?
I am a certified Executive Coach from Henley Business School and accredited by the International Coaching Federation (ICF) which is the only globally recognized, independent coaching authority.
In addition to extensive UK based experience, I have an excellent multicultural background having lived and worked in Central, Southern & Eastern Europe and Asia with experience of setting up new businesses and recruiting and leading large teams.
Alex was a newly promoted Managing Director in an SME. She was an expert in the functional aspects of her role. But once she was promoted a form of Imposter Syndrome set in and she was crippled by a fear of being found out.
Alex felt that she had got her position by being lucky. She felt unsure about her identity and what kind of leader she wanted to be. She also felt she lacked the diplomacy skills to have difficult conversations and the ability to think on her feet.
I worked with her to successfully respond to the challenges of the new role and work out her identity. I helped her map out difficult conversations so she felt confident about her ability to successfully deal with the unexpected.
She gained clarity around the type of leader she wanted to be and her symptoms of Imposter Syndrome receded as she developed into a confident MD with a positive impact.
Call me on 0779 555 2986 or contact me to find out what I can do for you