Imposter Syndrome is defined as feeling a “fraud” or fearing that you are going to be found out.

I help advertising agencies improve staff retention and reduce recruitment costs by minimizing the damage caused by Imposter Syndrome to wellbeing and career progression.

Does this sound familiar?

  • Your newly promoted Senior Account Director has turned into a toxic micro manager and the team below can’t handle the stress.
  • Your Business Director is a people pleaser and isn’t setting boundaries for the client, so the team are over-worked
  • Your junior creatives are floundering and feel overwhelmed yet won’t ask for training or support because they feel it makes them look incompetent.
  • Your account handling team hide behind their computers instead of getting on the phone to clients or having face to face conversations with other team members.

These issues will either drive some of your superstars onto the market or lead to burnout both of which can prove a huge financial cost to you in terms of recruitment and replacement. Equally if staff are absent through stress then you either have the costs of freelance replacements or risk placing increased pressure on the rest of the team who may search for a job elsewhere or succumb to burnout.

I understand the problems you need to solve but don’t have time to fix!

I can help your staff:

Raise self-awareness to recognise existing behaviour
Overcome limiting beliefs, perceptions and attitudes
Build inner confidence
Implement behavioural change

What are the benefits of working with me?
I have over 20 years’ experience of talking daily to the heads of department and employees of large international advertising agencies and independent hotshops through my previous experience as a recruitment consultant.  This has given me a unique insight into the dynamics of the advertising world and an understanding of what your staff want from their career.

It’s not all about money.

I have seen first-hand how Imposter Syndrome seems to thrive in the industry and is a root cause of the majority of people leaving their current agency.   I use my expertise as a coach to work with agencies on minimizing its negative impact on staff retention and leading to reduced recruitment costs.

Why should you work with me?
I am a certified Executive Coach from Henley Business School and accredited by the International Coaching Federation (ICF) which is the only globally recognized, independent coaching authority.

In addition to extensive UK based experience, I have an excellent multicultural background having lived and worked in Central, Southern & Eastern Europe and Asia with experience of setting up new businesses and recruiting and leading large teams.

Case Study
Alex was a newly promoted Managing Director in an SME. She was an expert in the functional aspects of her role. But once she was promoted a form of Imposter Syndrome set in and she was crippled by a fear of being found out.

Alex felt that she had got her position by being lucky. She felt unsure about her identity and what kind of leader she wanted to be. She also felt she lacked the diplomacy skills to have difficult conversations and the ability to think on her feet.

I worked with her to successfully respond to the challenges of the new role and work out her identity.  I helped her map out difficult conversations so she felt confident about her ability to successfully deal with the unexpected.

She gained clarity around the type of leader she wanted to be and her symptoms of Imposter Syndrome receded as she developed into a confident MD with a positive impact.

Call me on 0779 555 2986 or contact me to find out what I can do for you

Testimonial

“Catherine is a very effective coach who has helped me bring real clarity and purpose to my current role. Her questions are well chosen, thought provoking and lead to tangible outcomes. I have really enjoyed working with her and highly recommend her as a coach.”

Brig. Mike Butterwick

British Army

Testimonial

“My coaching session with Catherine had just the right mix of warm support and gentle challenge to help move me forward in deciding some clear next steps. Catherine gives you her full attention and in so doing, asks questions tailored just to you and your topic, so that you feel a sense of satisfa…

Ellie Highwood

Climate Scientist

Testimonial

“I highly recommend Catherine as a coach. I have found her to be a good listener who asks thoughtful and challenging questions. She gives me time to organise my thoughts and consider new perspectives in order to come up with a workable way forward. She is a very practical individual, feet squarely…

Caroline Hempstead

Senior Executive Coaching and Corporate Affairs Consultant

Testimonial

“I have been coached by Catherine now on several occasions and find her style to be calm and reassuring. She excels at asking challenging and powerful questions which often require me to think outside the box and lead me to some really helpful thoughts and actions. I can highly recommend her.&#822…

Tonia Lovell

Former Chief Legal Officer Unilever & Non-Exec Director EY

Testimonial

“Catherine has helped me unpick some complex team issues over a series of coaching sessions. Catherine’s balanced and structured approach has led to a series of simple, easy to achieve steps that have had a real impact on my working life. She has an ability to ask challenging questions whilst al…

Becca Chapman

Data & Performance Analysis Manager

Testimonial

“She is experienced, observant, responsive and flexible with what shows up at the moment. She truly excels in powerful questions that allow the client to explore beyond current thinking.”

Zita Delevic

Professional Certified Coach Assessor & Former President of The International Coach Federation

Testimonial

“Within 5 minutes Catherine had managed to give me not only a clear view of what steps I needed to take to pull myself out of the ‘spiral’ I’d got into, but also how to start shaping what I want to do going forward. Thank you so much.”

SM

Programme Manager - Management Consultancy

Testimonial

“I am the current Director of a £1Bn plus recruiting business based within the public sector. I have been fortunate to meet Catherine through a mutual friend. The success of any coaching relationship is trust, mutual respect and understanding. The relationship that I have built up with Catherine …

John Matthews

Deputy Director Armed Forces Recruiting Programme