First 90 days in a new job: coaching senior executives to land with confidence in their new role

Are you unsure how you got your new role?
Are you uncertain about your new identity?
Are you lacking confidence around your new promotion?
Are you anxious that you may not make it past your first 90 days?
Are you worried someone might tap you on the shoulder and tell you that you don’t belong?

You might feel like a fraud when you start a new job. You might fear that you are going to be found out. Perhaps you think you only got the job because you were lucky. You might be saying to yourself: “If they knew what I was really like, they would never have hired me!”

The trigger for this feeling of Imposter Syndrome is a shift in your identity caused by starting a new job. It is this uncertainty about your new identity that lets your Imposter jump in to fill the gap.

I can help you work out who you need to be in order to be successful in your new role whilst staying true to yourself and your core values.

I can help you ensure your first 90 days are a success by:
Clarifying your new identity
Creating a positive impact
Building your confidence
Understanding what the company expects of you
Getting some quick wins under your belt

I will share the Do's and Don’t's to get your first 90 days off to a good start:
Do think about what makes your new identity important to you? How does it sit with your core values?
Do think about what impact you want to make. In the first 90 days it is much more about how you come across rather than what you do.
Do find ways to build up your confidence. What are 3 quick wins to help you do this?
Don’t project the old company culture onto the new one. Find out what the new company expects of you.
Don’t hide behind your laptop. Use the phone so you can quickly build rapport and establish new relationships.
Don’t become a people-pleaser

What are the benefits of working with me?
I use my 20 years’ experience as a recruitment consultant and my expertise as a coach to help you successfully handle the first 90 days in a new role. It is less about what you do and much more about how you come across. The first three months are crucial and you need the very best experience and knowledge on your side. I will coach you to find out who you want to be, show you how you come across, help build your confidence and support you as you establish yourself with the new company.

Why should you work with me?
I am a certified Executive Coach from Henley Business School and accredited by the International Coaching Federation (ICF) which is the only globally recognized, independent coaching authority. In addition to extensive UK based experience, I have an excellent multicultural background having lived and worked in Central, Southern & Eastern Europe and Asia with experience of setting up new businesses and recruiting and leading large teams.

Case Study
Pat was a senior marketing director in an international organisation with a good track record for exceeding her targets. Although an excellent mentor to her team, Pat lacked confidence with senior management and felt as if she had to put on an act all the time. When Pat left to join a smaller company in a more senior position, she suffered from the symptoms of Imposter Syndrome and was worried about “being found out” and losing her new job. She wondered how she would make it through her first 90 days.

I worked with Pat to make her first 90 days a success. I taught her the Do’s and Don’ts and helped her clarify her new role and work out how she wanted to be perceived by those she worked with. Through our coaching, she understood who she needed to impress and where she needed to put her focus so she could get some quick wins under her belt and exceed the company’s expectations. She swiftly gained an understanding of the company culture and the role of formal and informal leaders and how this played out politically.

Our coaching helped her work out what kind of leader she wanted to be, the impact she wished to have and how she came across. I worked with Pat to establish her new identity as a leader but remain true to herself. This helped build her reputation within the company and led to an increase in self-confidence. Within three months she had successfully managed her symptoms of Imposter Syndrome and built up her self-belief. Twelve months on, Pat continues to thrive in her role.

If you would like me to help you ensure your first 90 days are a success, then I would be delighted to talk to you.

I offer a 1:1 five-hour face to face programme via zoom that is tailored to meet your specific needs.

Sample programme:

Session One; before you join: 1.5 hours
Clarify how you want to be perceived both internally and externally and how to make a positive impact

Session Two; on joining: 1.5 hours
Identify where you need to put your immediate focus and who you need to impress
Decipher whose expectations to manage and understand by what criteria you are being judged in your first three months

Session Three: 1 hour
Devise a plan to get some quick wins

Session Four: 1 hour
Gain an understanding of the company culture, identify the centres of power and knowledge; plan how to navigate the politics; spot the surprises that could derail you. Plan for Day 91 and ongoing success

There may be one or two tasks for you to complete between sessions to speed up your progress.  You can quickly find your feet in under three months.

Cost £699

Alternatively, you can choose to have a customised single coaching session.

For more details or to book a session call me on 0779 555 2986 or contact me 


“Catherine is a very effective coach who has helped me bring real clarity and purpose to my current role. Her questions are well chosen, thought provoking and lead to tangible outcomes. I have really enjoyed working with her and highly recommend her as a coach.”

Brig. Mike Butterwick

British Army


“My coaching session with Catherine had just the right mix of warm support and gentle challenge to help move me forward in deciding some clear next steps. Catherine gives you her full attention and in so doing, asks questions tailored just to you and your topic, so that you feel a sense of satisfa…

Ellie Highwood

Climate Scientist


“I highly recommend Catherine as a coach. I have found her to be a good listener who asks thoughtful and challenging questions. She gives me time to organise my thoughts and consider new perspectives in order to come up with a workable way forward. She is a very practical individual, feet squarely…

Caroline Hempstead

Senior Executive Coaching and Corporate Affairs Consultant


“I have been coached by Catherine now on several occasions and find her style to be calm and reassuring. She excels at asking challenging and powerful questions which often require me to think outside the box and lead me to some really helpful thoughts and actions. I can highly recommend her.&#822…

Tonia Lovell

Former Chief Legal Officer Unilever & Non-Exec Director EY


“Catherine has helped me unpick some complex team issues over a series of coaching sessions. Catherine’s balanced and structured approach has led to a series of simple, easy to achieve steps that have had a real impact on my working life. She has an ability to ask challenging questions whilst al…

Becca Chapman

Data & Performance Analysis Manager


“She is experienced, observant, responsive and flexible with what shows up at the moment. She truly excels in powerful questions that allow the client to explore beyond current thinking.”

Zita Delevic

Professional Certified Coach Assessor & Former President of The International Coach Federation


“Within 5 minutes Catherine had managed to give me not only a clear view of what steps I needed to take to pull myself out of the ‘spiral’ I’d got into, but also how to start shaping what I want to do going forward. Thank you so much.”


Programme Manager - Management Consultancy


“I am the current Director of a £1Bn plus recruiting business based within the public sector. I have been fortunate to meet Catherine through a mutual friend. The success of any coaching relationship is trust, mutual respect and understanding. The relationship that I have built up with Catherine …

John Matthews

Deputy Director Armed Forces Recruiting Programme